This body of work documents my collaboration with Cali Sober, a THC infused mocktail company rooted in authenticity, presence, and mindful living. As a co-photographer and model, I contributed to shaping the brand’s visual identity by helping capture product imagery, co-creating social media content, and appearing in promotional shoots featured on their website and Instagram.

Beyond the lens, I represented Cali Sober at local markets where I shared product knowledge, connected with customers, and supported the brand’s growth from the ground up. Working closely with the founder, I gained hands-on experience in balancing creative direction with logistical execution and learned what it truly takes to help build and promote a small intentional brand.